A proven approach

Our approach to sponsorship

Our approach aims to bring a new breath of rigor and integrity to the sponsorship sector. To do this, we offer experienced multidisciplinary resources, able to intervene both in terms of strategy and sales. All this to create an AGORA of sponsorships, a welcoming meeting platform between rightsholders and sponsors, where we will help them to develop winning agreements together and create performing relationships. We work as much for the sponsors as for the rightsholders, but never for both at the same time.

For sponsors

We provide sponsors with counselling services for optimal performance at all stages of their sponsorship: Sponsorship Policy and Strategies, Property valuation, Selection, Negotiation, Activation, Feedback.

Well executed, each of these steps can lead to a better performance from the sponsorship, while saving money for the sponsor. A good strategy allows the sponsor to dominate their niches. A good value assessment helps sponsor determine what he is paying for and negotiate the best value for his money. A proactive intervention in the selection process makes it possible not to stick only to the offers that are presented to him but rather to look for the best possible property in the category. Negotiation, combined with value assessment, provides favorable conditions for successful activation and achievement of the sponsor’s business objectives. Activation helps support sponsorship and create a tangible and memorable brand experience for consumers. Lastly, feedback provides the necessary adjustments to achieve increased performance from year to year.

For rightsholders

We represent an exclusive portfolio of properties which can be sponsored. For these rightsholders, we first build the "toolbox" - the development of an attractive and extensive sponsorship program (which most sponsorship "salespeople" do not offer), and which can be supported with respect to its value (based on the valuation principles used by major sponsors).

We then put in place a real sales strategy, where potential sponsors are clearly identified. We conduct exploratory meetings with sponsors to better understand their needs and business objectives. We then personalize each sponsorship offer to develop and implement inspiring activations, based on the objectives expressed by the sponsors. Finally, we carry out regular and rigorous follow-ups with our customers on the steps taken.

Specialized services

For the sponsors:

• Consulting services and guidance
• Development of Sponsorship Policies and Strategies
• Management of sponsorship/donation programs
• Evaluation of the value of the rightsholders programs
• Proactive selection of sponsorship
• Negotiation
• Evaluation of the sponsorships performance

• Representation of an exclusive portfolio of properties: solicitation, sale, negotiation of agreements
• Development of sponsorship structures and programs
• Program valuation and sponsorship potential
• Database generation
• Deployment of activation programs

Études de cas

À venir.

Associé — commandite

Arno Ziegler travaille dans le domaine du marketing et des communications depuis plus de 25 ans. Spécialiste de la commandite et du développement des affaires, Arno a acquis une expertise dans le développement de stratégie de vente de commandite efficace pour de grands événements tels que le Festival International de Jazz de Montréal, les Francofolies de Montréal et Montréal en lumière. Son réseau de contacts s’étend de Montréal à Toronto.

Au cours de ses quinze années à titre de Directeur du développement des affaires pour l’Équipe Spectra, Arno a développé de nouvelles clientèles et conclu de nombreuses ententes de commandite, générant des revenus de plusieurs millions de dollars, notamment avec :

Air France, American Express, Banque TD, BestBuy, Financière Sun Life, GE Appliances, Groupe Investors, Loblaws/Provigo, Movado, Procter & Gamble, Samsung, T-Fal et plusieurs autres.

Arno se distingue par sa capacité à être à l’écoute des clients afin de bien définir leurs besoins et objectifs, dans le but de développer des relations d’affaires gagnantes et à long terme.