Le maître d’œuvre
Patrice Attanasio has more than 25 years of experience in communication. During this period, he has experienced agencies of all sizes, in public relations and advertising, within which he has developed a multidisciplinary expertise, touching all the disciplines of marketing communication. He is also one of the rare consultants to combine recognized expertise in marketing (branding, advertising, brand management), public relations and sponsorship (evaluation, management and activation).
The mandates he has worked on in these areas have won numerous prizes and awards, including two CRÉA awards in advertising, four sponsorship Gold Awards in four years in the annual Publicité-Club de Montréal (PCM) competition, in the sponsorship category, as well as two Excellence Awards from the Québec Society of Public Relations Professionals (SQPRP).
He is a certified trainer in advertising for the Association of Canadian Advertisers (ACA) and in sponsorship. He also teaches advertising creativity at UQAM and is the co-author of the Agency Selection Guide, published by Éditions Infopresse for the A2C (Association of Creative Communications Agencies).
He is also a member of Commando, the group of Quebec’s sponsorship experts, and is a board member of the SQPRP, La Vitrine culturelle, and the Longueuil Symphony Orchestra.
In recent years, he has advised many companies and organizations, including:
National Bank of Canada, BIXI, Caisse de depot et placement du Québec, Carbonleo, Cegep Montmorency, La Coop fédérée, Espace pour la vie, la Fête nationale du Québec à Montréal, the Granby Zoo, , Industrielle-Alliance Auto and Home, Metro, Montréal c’est électrique (Formula e), Montreal Symphony Orchestra, Montreal University, Natrel, NOVACAP, Quartier des spectacles Partnership, Québec en Forme (WIXX), Promutuel, Québec Cinéma, Transat, Vitrine culturelle de Montréal, Volkswagen Canada and many others.